snapgalaxy - online photo printing web site

snapgalaxy is an online photo printing service catering to the customers from India and USA. Similar to other web sites that I had looked at in past, this web site provides you with the facility to upload photos and order prints and photo based products for delivering in India and USA. While from the features perspective it does not differ too much from its competitors but the marketing strategy is little different. It gives the users to earn revenue by making its photographs available on sale, in addition to making its personalized photo page Google ad sense enabled. This will probably give consumers some more incentive to stay on with snapgalaxy. It also organizes photo contests which is a novel way to engage customer in addition to giving him photo printing features. The site announces a theme for a contest and keeps it time limited. The winners are decided by user voting. Overall I find the web site average from usability perspective. The look and feel is not too great but serves the purpose. There is definitely some good thinking gone beyond just the print business model which is worth appreciating. You need to think about different marketing strategies to increase your revenue streams which I believe snapgalaxy is able to do. However, I still do not find its name in the top 10 search items on google search - something that the company should make a note to keep its presence felt on the national and international forum.

zoomin - Online photo products printing site

This is a pretty good web site from usability perspective providing online photo printing services in India and USA. First of all the registration offer is very attractive - 25 free prints just on registration! The moment you register, it automatically prompts you to create your first album with a default album name. This is the most common thing that I would like to do first. Once you upload a photo it asks you to add additional information like photo name, description, tag, place etc. You can then select the photos that you wish to print and order them through a very usable interface all through a single page. It allows you to crop you photos before you send it for printing. The overall process is very simple and intuitive. However, from the marketing perspective I think it can still do a lot of things to make it little sticky for its visitors. Running photo competitions, publishing best photos, building up a user community are some of the additional things which such web sites can adopt to grow and engage its customers. Overall, I think it is still a cool site.

printcamp.com - another online photo printing service

printcamp.com is another online photo printing Indian web site in the "Me Too" category. The service provides standard features for allowing its users to upload photos and place orders for prints and photo based products like calendars, T-Shirts and Mugs. The process is similar to picsquare and itasveer but it falls too short in terms of usability, functionality and ease of use. The site has some basic issues like session management in addition to the overall usability problem. I found myself kicked out of the site by clicking on certain links. Even after logging it again, I was unable to get back inside the site. Clicking on printcamp.com suddenly restored my session :) !! The site does not give you too many options in terms of photo products. Even the print options are restricted to certain fixed sizes unlike its competitors which allow collages, posters etc. It is so far the most expensive site I have come across (Rs5 per print unlike others which charge 2.99 with tons of features!!). Further, the payment can be done only through credit card unlike other sites where you get multiple options. Overall, I was quite disappointed with this site. In a fiercely competitive market, it is important for printcamp.com to innovate itself else it would be difficult for it to survive in long run. The search engine optimization may help you bring you web site up on the Google ranking but if you have a weak product, it would not help you retain your customers !!