Online Photo companies -Marketing Strategies

The Online Photo Printing companies use different types of market strategies to attract user attention. Some of these include:

1. Integration with other photo management sites: Some of the online web sites offer integration with Yahoo photos or Picassa in order to import photos into the user's site specific account. This allows the user especially NRI's to deliver photos in prints to India without re-uploading the files.

2. Referral Schemes: many e-tailers provide the user's with referral schemes. A user can get "N" number of prints free if he provides genuine referrals to the web site.

3. Signing Offer: Almost all the web sites offer free 5 - 10 photo prints to a registered user on its web site.

4. Affiliate model: Some of the web sites are also offering affiliate relationship in order to drive traffic on their web sites

5. Selling Consumer's Photos: Another strategy which is used by these web sites is to allow the registered user to sell his photos through its web site. The consumer is given a commission on every sale that is being made through the web site. This is a pretty decent incentive for consumer's to upload their creations on these web sites.

6. Photo Contests: Some of the web sites also organize events like photo contests to drive traffic

Marketing Strategies in Online Bus Reservation Sites

The online bus reservation sites are using a combination of traditional and innovative market strategies to expand its business. Some of the interesting marketing strategies are captured here:

1. Growth using m-Commerce: Some of the sites have tied up with mobile commerce service providers like ngpay. This allows the company to increase its market reach with the exponentially growing Indian mobile subscriber base. Further, this helps the companies to leverage the customer base of m-commerce companies like ngpay thereby reducing the cost of customer acquisition.

2. Multiple customer interaction points: The leading market service providers have gone ahead and provided multiple customer interaction points like phone, web, retail outlets, SMS and m-commerce to expand its customer base.

3. Franchisee based market growth strategy: Many sites have adopted the franchisee model to scale up its businesses.

4. Market Promotion through alliances like Visa, auction and gaming sites: Many sites are offering promotional schemes by rewarding the partner's existing customer base with discounts and promotional offers. For example redbus.in is offering 10% discount to all the visa card holders who book ticket through their visa card.

5. Promotion through special travel packages: Some of the sites also offer special travel packages on behalf of its registered travel partners like devotional tour, winter package etc.

6. Discounted prices on week days: Some players offer discounted prices on various routes in alliance with registered travel agent on week days to drive the traffic.

ibibo MTV iSuperstar Wild Card Entry!

Interesting marketing promotion idea!! Makes lot of sense especially in today's era of reality song and dance competitions ! Indian audience is truly breaking all cultural barriers to break free..!

Promotional offers @ pringoo.com

Keeping in pace with myntra, pringoo.com has launched the following promotional offers:

1. Sign up and win a free gift or any item of the day

2. Entered into group discounts by offering bulk order discounts to corporates, colleges and groups

3. Tied up with makers of dashavtara to get custom design dashavtara merchandises on T-shirts, mugs, teddy bear etc.

Online Discount Offers @ myntra.com

Sales promotions running at myntra.com this week:

This week myntra.com offered a number of promotional offers to boost its sales. This includes:

1. A flat discount of 33% on all its products as part of its SUMMER SALES promotion. Some other key promotion offers include:

2. Monthly design contest where a designer can win upto Rs 25000. Now that's a real money for your creativity!!

3. Register and win a free T-Shirt daily offer

4. Added an application that can be added to your orkut profile called TeeOff which can be used to create or add designs on your orkut profile. You can buy or share them with your network.