
RupeeX is an online investment management solution targeted towards Indian consumer's personal financial management needs. With RupeeX you can manage your investments in various areas like equity, IPO, mutual funds, derivatives, fixed income, real estate etc. You can create a portfolio for each of these investment categories online or can upload an existing excel sheet to import data automatically. In addition it also provides you with an online Tax filing module. The details can be submitted online and you can take a print out of forms ITR1 or ITR2. This feature is currently free as part of introductory offering. RupeeX also provides a number of utilities which makes it a powerful online collaborative tool. You can create accounts for other users like your family members who can mange their finances. In turn you can monitor the overall accounts of each user. Also, you can give access to your CA or Tax Consultant to review your investments online without creating a separate document. There is a provision for setting up alerts and reminders which come handy in tracking the progress of your investments. RupeeX finds its place in Economic Times online tax filing feature. A very cool marketing strategy!. You also have RupeeX toolbar which can be used to avail its features on the fly. Though this tool does not provides features to track of the overall cash flows for an average consumer. In that sense, i would say it is a half-baked solution. Today the need of the consumer market is to provide a single view of overall personal financial management which can help him manage his finances better. Companies like Intuit are a good example of what needs to be done to fill such gaps !











