Sunday, June 22, 2008 is an online share trading web site from ICICI Securities Ltd. Its been on Indian e-space for many years now. The site contains news and analysis related to stocks, mutual funds, commodities in addition to giving the user the option to buy and sell stocks and mutual funds online. The site has a section called ICICI Direct University which provides user with an in-depth information on basics of investment in the financial world. The content is very simple and can be easily followed by a beginner. In addition to online trading you have the option to locate a retail store for direct consultation with a financial adviser. Its definitely an ideal place for an average consumer to get started with his foray into the financial world. The web site though does not have any personal financial management solution/tool to manage your finances though it has number of calculators like tax planning, retirement planning, investment planning, savings etc which provide initial guidance to an average consumer.

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