Friday, June 27, 2008

meridhun.com - an online hindi songs gift shop







meridhun.com
is a fresh idea in the online personalized gifts and items e-market place. Instead of creating a custom gift item like a mug or a T-Shirt it offers you to personalize songs of your choice with your lyrics. This is how it works:

1. You can select a song from the list of songs available for personalization
2. You can then modify the lyrics based on meridhun.com recommendations and submit it for recording.
3. The recording studio at meridhun.com will review the song lyrics and based on the recommendation guidelines it will record and make it available in your account.

The web site claims to have a turn around time of 48 hours depending upon your order. The level of customizations that you can do can be categorized as:
a) Name: replace the name of a person in the song with user chosen name
b) Basic: change some of the phrases of the song
c) Premium: customize the entire song

You can personalize your songs and gift them as gifts on various occassions. meridhun claims to have orders starting at Rs 99.

As a concept I really liked the idea but only time will tell if it will be able to get enough eyeballs on its web site. This would definitely require a strong marketing effort to make it work. I think the team at meridhun.com should seriously look at having strategic tie ups with various community sites or local search engines to make this successful. A great example would be dhingana.com which actually came out with interesting widget that can be used to pull traffic.

16 comments:

  1. Meridhun also offers a Widget which can allow site owners to place the widget on any page and offer a song customization service. The widget looks very similar to the one offered by Dhingana.

    ReplyDelete
  2. Anyone has any idea about how to get this widget, then please contact me! I am unable to locate it on meridhun web site

    ReplyDelete
  3. You have to first register as a User on their website. If you then send an email to support@meridhun.com and ask them to make you a partner, they will enable the facility for you to get the widget. Having the widget actually allows you to build meridhun credit for every person you send their way. You can use these credits on the meridhun site.

    Cheers

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