Monday, June 30, 2008 - a DVD rental vending machine company

flickxpress is a DVD rental company with a difference. Instead of an online presence, it has vending machines or Kiosks which allow you to select and rent a movie. Currently this is available in select residential complexes in Bangalore city, India. This is how it works:

1. You need to sign up for an account which will entitle you to receive a swipe card similar to your ATM card.

2. You can swipe your card into the kiosk, enter your password and login into your account. Browse the movie that you want to take on rent.

3. Select the movie and the disc will be available in the dispenser slot.

4. You can watch the movie and return it back through the kiosk.

Recharging is again done through the kiosk. This eliminates the human involvement completely. Though I have a first hand experience of the kiosk, I found the collection too limited then even my nearest dvd rental shop. I am not sure if this will be a commercially viable solution especially against the online rental web sites which offer more choice and service within 24 hours.

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