Nimbus promoted Showtimevideo is the latest entrant in the growing DVD rental marketplace. Currently its services are confined to Mumbai city but the company has ambitious plans to grow its business in national and international markets. It claims to have an investment plan of over Rs 1.5 billion in the next 3 years with a target of 140 stores in 40 cities in the next year. Projections include 500,000 - 750,000 subscribers in the first year, a turnover of Rs 600 million in the next one year and a breakeven of Rs 1.2 billion. They currently claim to have 16,000 titles across different languages and genres. They have retail presence in four locations in Mumbai and are in a state of expansion. A look at the web site does not reflect any differentiating feature which can help it stand out from others. The ordering and fulfillment model is similar to other sites that I have reviewed in past (bigflix, clixfix etc). Subscription plan ranges from Rs 75 to Rs 1399 at par with other players.
Overall, its a "Me Too" web site with no key differentiators.
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