Friday, June 6, 2008 is another movie rental site in the growing online movie rental business. It has presence in major cosmo sities like Bangalore, Delhi, Mumbai, Chennai, Chandigarh and Hyderabad. It has a collection of more than 15000 movies in different genres and covers around 14 Indian and foreign languages. The rental plans are at par with other sites I have reviewed so far.

The site has lot of sticky features in addition to offering rental services which probably is useful in retaining the customers. It has elements of web2.0 paradigm with features like user forums, networking, content creation like you can upload photos, audio and videos clips. The fellow users can rate and comments to uploaded content. There is a section on celebrities which is yet another unique way of promoting videos, music etc. related to a celebrity. I am not sure if seventymm is using its platform to advertise products from bollywood product portfolio but I see a lot of potential in converting it into a money minting machine in addition to the rental business !

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