Friday, June 19, 2009

Craftmygift is the latest addition to the personalized gift creation site in the indian e-gifting space. The whole concept revolves around you specifying your gifting requirements and the team on the other hand thinking of creative gifting ideas and come back to you with different options for you to pick one. You make 50% payment and your gift will go into production. You will get a chance to review the design work during different stages. The available library of products include a personalized magazine, short story of a person(autobiography), artistic portrait, gift cards etc. I was surprised to see the pricing which ranges from INR 900 to INR 3500, which in the current market is highly overpriced. Why would someone pay that kind of amount when you have alternative cheaper and equally innovate gifting solutions available both online as well as in-store. There are sites like or which provide tons of gifting ideas at a cheaper price and in a more simpler manner. Though this concept is worth appreciating but will be difficult to scale up specially if it is relying the traffic to come through internet only. I think the team of craftmygift should definitely study the existing sites to get a sense of what is realistic in today's market scenario. Click here to check out who else is competing in this market