Cashback concept is catching up fast in India that has started gaining attention from global players. The recent entrant in Indian market is UK's leading cashback site Topcashback (topcashback.in) that has realized the potential of growing Indian e-commerce market. The difference between the other cashback sites that I reviewed earlier and topcashback is in terms of wider category coverage. Unlike others, topcashback has tie ups with web sites from different verticals including insurance & finance, telecom, travel, utilities etc. This opens up new opportunities for Indian consumer to get better deals and hence more cash in hand to splurge. In addition to providing cashbacks and discounts to consumers, topcashback also provides consumers to earn goodies without making them buy anything. This requires customers to participate in free trials, online surveys, fill-up product questionnaires etc.
