meridhun.com - an online hindi songs gift shop

meridhun.com is a fresh idea in the online personalized gifts and items e-market place. Instead of creating a custom gift item like a mug or a T-Shirt it offers you to personalize songs of your choice with your lyrics. This is how it works:

1. You can select a song from the list of songs available for personalization
2. You can then modify the lyrics based on meridhun.com recommendations and submit it for recording.
3. The recording studio at meridhun.com will review the song lyrics and based on the recommendation guidelines it will record and make it available in your account.

The web site claims to have a turn around time of 48 hours depending upon your order. The level of customizations that you can do can be categorized as:
a) Name: replace the name of a person in the song with user chosen name
b) Basic: change some of the phrases of the song
c) Premium: customize the entire song

You can personalize your songs and gift them as gifts on various occassions. meridhun claims to have orders starting at Rs 99.

As a concept I really liked the idea but only time will tell if it will be able to get enough eyeballs on its web site. This would definitely require a strong marketing effort to make it work. I think the team at meridhun.com should seriously look at having strategic tie ups with various community sites or local search engines to make this successful. A great example would be dhingana.com which actually came out with interesting widget that can be used to pull traffic.