MakeMyTrip.com : A new entrant in online bus reservation market

While I have been writing about the online bus reservation portals which have entered in the Indian e-space, the entry of makemytrip.com definitely signifies the big potential this space has got. It has taken up an aggressive approach to make an entry into the market place with a coverage of around 4000 routes, attractive bus deals, Holiday vouchers. The web site offers all the usual features like online search, seat selection, pick up point, online cancellation etc. A first look tells that it has a good coverage in northern, western and southern parts of India. The site however right now offers only one way reservation but I am sure it will be on its way to overcome this limitation. It would really interesting to see how the other players will react to a big market player like makemytrip.com. Check out the screenshot of a sales promo from makemytrip.com: