I had a chance to look at mydala.com - another group discount web site. The process and approach remains the same. Each day the web site publishes a deal at 12 PM. The deal remains valid for 24 to 72 hours. A customer can buy the deal at the announced group discounted price. Each deal becomes valid only if a minimum number of people have signed up for it. Once the deal is closed and it has achieved the required number of people the customer receives a printed discount voucher in his email box. The validity of each deal depends upon the vendor's offer and is published clearly on the web site under "What the catch" section.There are multiple payment options - by cash, credit card, netbanking, IVR, oxicash etc which makes the payment easy for customers. I could see the following retail segments leveraging this as a medium for sales promotion:
1. Restaurants
2. Slimming and beauty services
3. Tours and travels
4. Movie theaters
5. Shoes and bags
Currently, if offers this service in Bangalore, Delhi, Mumbai, Kolkata, Ahmedabad, Pune, Hyderabad, Chandigarah and chennai. You can get the latest deals on your phone or email. Give it a try, click here.
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