Sunday, November 9, 2008

MoCoLife - free SMS broadcasting solution from indiatimes !

Mocolife, is the latest value added services from Times Internet Ltd. It is powered by indiatimes 58888 which is the first premier SMS brand code in Indian mobile solutions space. Mocolife provides free SMS messaging service to Indian consumers. You can now do bulk SMS broadcast in India, subscribe for content, set up reminder services to remind you of important days through free SMS, gift a ringtone to your loved ones. In addition you can use short codes to define your number on MoCo Life which your friends, business associates, customers can use to send SMSs. For example if you are running a restaurant, you can define your Moco identity by a Moco keyword called "FOO". Your customers can then send SMS Moco FOO at 58888 in case your number is busy. Your customer will get an auto response that you will call him later while you get a SMS with your customer's number. Though this concept is similar to the missed call alerts that most of the mobile operators provide, but I see this concept evolving in future to transform into an individuals text based mobile identity! a concept similar to your email id. This has the potential to transform the way we brand products, services, people, places over mobile! For example instead of remembering a restaurant's mobile number I may send a short SMS to FOO and reserve space! While this is a free service for consumers but most of us will not know that when we register for this service we are explicitly signing up for receiving advertisements from the advertisers of Times Internet Ltd. This clause is mentioned at the bottom of the "User Agreement" option available on the registration page, which would be rarely seen by an average user !! A smart tactical move which is not in the best interest of we - the consumers! On the whole, I would still like to appreciate the initiative which may open up new avenues of increasing consumer reach for businesses. For people like me who are not good at remembering birthdays and anniversaries, this is definitely a great service. Give it a try here!

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