Tuesday, June 22, 2010

Koovs.com

Koovs.com is an interesting flash sales indian web site which offers online group discounts to its registered users. The company offers discounts from various associate vendors for a limited time period. The deal becomes active if it receives minimum number of orders within the limited time period. The company issues a discount coupon called "Koovs" which the user can print out and show it at to the partner vendor to avail discounts. The company is primarily targeting the local restaurants to woo the customers. This looks like an interesting concept though not new in the e-commerce world but definitely is unique in Indian e-space.
For the vendors it is a pretty interesting opportunity to get higher visibility and good promotion at a low cost. I haven't been able to dig deeper into the commission structure but i believe it will be lucrative enough for both the vendor as well as for Koovs to make this work in a profitable manner. For an Indian consumer its a win-win solution given his apatite for sales and freebies !! You can register at koovs.com to get the latest deals

19 comments:

  1. www.koovs.com is amazing. I got to g horse riding with my family and to an amazing trip to savnadurga practically for nothing. Nice site

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  2. M O N DAY S P EC I A L
    Group Buying For Hefty Discounts
    Whether it’s a holiday at an exotic location or a special dinner at a popular restaurant, companies are offering unbelievable discounts if you could get your freinds to sign up for these services along with you. Online group buying sites are changing they way people shop
    Shilpa Phadnis | TNN


    Do you fancy a holiday in the Andamans or maybe a spa service for half the regular price? All you have to do is log onto group buying websites and also get your friends to sign up for these services. And today, these sites themselves are competing so intensely with each other that you could walk away with some unbelievable deals.
    Take Carsingh.com, an automotive facility in Bangalore that provides a variety of car services. It tied up with koovs.com, a group buying site, under which Koovs offered a deal for a package consisting of two car washes, wheel alignment and balancing, fuel injector cleaning, and free pick-up and drop. The package that would normally have cost Rs 1,299 was offered for Rs 499, a 60% discount.
    The discount becomes operative only when a pre-defined minimum number of people opt for it. In Carsingh.com’s case, that minimum was 10, and it eventually saw 28 people opting for it. Thus, Carsingh.com got a big bulk order, Koovs its commission, and the buyers, an incredible discount.
    “You can even place a link to these deals on your Facebook or Twitter account,” says Rohit Singh, owner of Carsingh.com. “Our deal was posted on carspecific fan clubs on Facebook and that brought in a lot more visibility.”
    Food and beverage deals, spas, pubs, weekend getaways, and adventure clubs are turning out to be the hot picks. “On an average, two to three deals are flashed on the portal with a window period of two days,” says Tony Navin, co-founder of groupbuying site Grabbon.com.
    Grabbon currently has a deal going that offers a 5-course lunch at restaurant chain Beijing Bites for Rs 159, an offer that has already seen 274 takers. Koovs has an ongoing offer of a 33% discount on food at Matka Pir’s Chotte Nawab in Delhi. Koovs ran a great offer last month offering 85% discount on cocktail and food at the Couch Lounge Bar in Bangalore. You could pick from Thai curry, Oreo cheesecakes, cucumber rice salad, pasta Alfredo and pay Rs 299 for a meal otherwise costing Rs 2,000. About 360 people lapped up that offer.

    What many customers like about such deals is that they are hassle-free transactions on the internet or on mobile phones, and they come without strings attached. “Customers don’t like marketing gimmicks like “up to 50% off,” says John Kuruvilla, founder and CEO of group-buying site Taggle. Taggle, launched this month and which has signed up 20 merchants, has received $8.75 million funding from Battery Ventures and Greylock Partners, the VC funds that have invested in ventures like Facebook and LinkedIn.
    Normally, you have to redeem your d i s c o u n t s within one month, but Kuruvilla says their research showed that customers wanted longer periods to redeem the offers, “so we have extended it to three months”.
    Group buying sites also help retailers get rid of unsold inventory. “The group buying business is directly related to the retail business,” says Harish Bahl, founder of interactive services company Smile Interactive and who, along with Group Buying Global, acquired group-buying site WanaMo.com (now rebranded as DealsandYou.com) earlier this month. But he says speed to market, operational knowledge and a great technology platform are critical to success of such sites.
    Some worry that there’s too much of a good thing happening. Certain sites are said to be offering incredible discounts of up to 80%, at least partly funded by the sites themselves, in order to drive traffic on to the sites. “People underestimate the costs involved in running an e-business and the initial euphoria fizzles out when profits don’t justify the investment both on the efforts and funds part,” says Kanishk Shukla, cofounder of Koovs.com.

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  3. Thanks for sharing...

    here is one of the good Online Food Deals site in india: Online Deals in Delhi at Khaugalideals.com

    ReplyDelete
  4. for deals in car accessories you can visit www.okloot.com

    ReplyDelete
  5. I just look over on your website and wish those who really want to take a spa solutions and guidelines on spa, I also got acceptable solutions on spa from spa.

    Spa in delhi NCR

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