Indian Search engines are aggressively marketing themselves leveraging every possible marketing route that they can think of. In addition to strategic tie-ups with Indian web sites, the search engines like burrp and asklaila are getting themselves covered on television networks like NDTV and CNN-IBN. I came across two video clippings on youtube which are a testimony of how serious this business is shaping up into Indian Internet marketplace. The companies like justdial are putting up their commercial advertisements on youtube on a regular basis attracting millions of net surfers attention. It will be interesting to see how many of them will last for next 2-3 years. Check out some of the videos below:
Justdial Advertisement:
Media Coverage on asklaila and burrp:
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