Sunday, May 18, 2008

Justdial.com - India's no.1 search engine










justdial.com is india's leading search engine and I must say it is the best of the lot. Started with yellow pages it has come a long way. Just dial is available on phone, web and mobile. I never realized its popularity till I saw my wife becoming a big fan of its number - 6999 9999!! The service is fast and impressive. If you are on road and looking out for a restaurant, give them a call and you will get a list of all the restaurants in that area. What's even amazing is that the call center rep can even connect you directly to a service provider like restaurant. The web experience is amazing as well. You can have local search for any vendor or item. The advertiser has an option to post a video, a print ad along with his contact details. This is traditionally different to conventional models where a service provider would typically give the advertiser a web page to put his details. It saves cost for advertiser as well as publisher without losing the communication medium.

key features include:
1. Multi channel search support - SMS, Phone, Web
2. Local search by city and area for a number of categories like movies, eat outs, hotels
3. support for receiving results on SMS or email
4. Easy ways for advertisers to publish information - video, pop up ads with scanned images
5. Ability to connect phone calls to advertisers
6. Post requirements to different vendors for competitive bids
7. Has a toolbar

Business Model:

1. Needless to say directory listing - premium charges for other advertising solutions
2. Pay per click (not too sure?)
3. Lead generation

I am wondering when they will launch their services in local language! If you are in India add this number to your cell phone(6999 9999)....! You never know when you may need it...

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