Friday, August 22, 2008

Bausch&Lomb - Eye care online !!


Bausch&Lomb does not need an introduction in the consumer eye health care market. It's products are used in more than 100 countries and has world's most oldest brands to its name in this space. In the Indian marketplace too it is the market leader but what caught my attention was it's e-initiative to reach out to wider Indian audience. Recently, I got a promotional e-mailer inviting me to get a trial pack at my doorstep:


This led me to its Indian web site which provides host of information about its Indian products. The web site allows you to drop in your queries regarding purchasing contact lenses with its team of Optometrists. In addition you get tips on Lens Wearing and Eye Care. You can directly get in touch with the team for all your queries by dialing in a toll free number +91-9910339830 or SMS Lens to 56161. It is interesting to see how corporate houses are leveraging the power of internet to reach out to Indian consumers.

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