HP promoted snapfish.com is a known name in the online photo printing Global market. Its entry in Indian space definitely validated the business potential that Indian market holds in this space. As expected the site is one amongst the best in terms of ease of use, usability and overall functionality. The focus is clearly on promoting only prints and photo products. while most of the features are quite similar to other indian sites like picsquare or itasveer, it essentially has an edge in the photo products categories. The photo upload can be done through web or even through email or mobile phones which is quite useful. It just widens the reach and encourages mobile users to send photos on the fly without getting into the hassel of downloading photos first on the computer. Also, the site offers a number of tools to edit your uploaded photos to make them more presentable and printable. Slide show is another cool feature for you to quickly see your photos. However, some of the basic things are missing here like integration with Flickr or Picassa, flexibility in payment options (only allows payment through credit cards) etc. which I was expecting to be present due to its rich experience in this field and presence in India.
Overall the site is pretty cool but from the marketing perspective I still feel that there is a lot of room for it to promote itself which surprisingly I am finding missing given the big name behind it. I find its Indian counterparts to be much more aggressive and innovative in that respect. One reason could be that this may just cannibalize its growing printer business in Indian Consumer market :) Despite that I would definitely recommend trying this web site at least once !
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