Saturday, August 9, 2008

rediff bus fare search - another marketing innovation !!

With rediff Bus FareSearch, rediff.com has entered into rapidly growing Bus reservation services market. This is truly a big bonanza for Indian consumer market which has been deprived of basic services for the most common transit system in India.
The unique thing about rediff bus fare search is it gives comparative details of trains for the same destination. For example if you are searching for bus from Mumbai to Pune, the search result will give you list of all the trains for that route with fares as well as the list of travel agents which provide buses on the route. The online bus reservation is done by redirecting the user to redbus.in while for railway reservation you are redirected to Indian railways web site. I must say with more and more companies eyeing for this space, it is fascinating to see how companies are changing strategies to acquire customers. For redbus.in, this is definitely a smart move to acquire customers without spending huge money on direct to consumer marketing.