Saturday, August 2, 2008

zoomin - Online photo products printing site

This is a pretty good web site from usability perspective providing online photo printing services in India and USA. First of all the registration offer is very attractive - 25 free prints just on registration! The moment you register, it automatically prompts you to create your first album with a default album name. This is the most common thing that I would like to do first. Once you upload a photo it asks you to add additional information like photo name, description, tag, place etc. You can then select the photos that you wish to print and order them through a very usable interface all through a single page. It allows you to crop you photos before you send it for printing. The overall process is very simple and intuitive. However, from the marketing perspective I think it can still do a lot of things to make it little sticky for its visitors. Running photo competitions, publishing best photos, building up a user community are some of the additional things which such web sites can adopt to grow and engage its customers. Overall, I think it is still a cool site.

1 comment:

  1. There is another cool photo site - Their website is quite friendly and i have heard from friends that their print quality is also good.