Tuesday, July 8, 2008

customerneedz - Another bus ticket reservation site

customerneeds.com is a Bangalore based outfit which provides online bus ticket reservation service to people traveling to southern part of India. The web site claims to have a coverage of around 300 cities with online return ticket coverage for over 100 cities. You can get your tickets delivered at your door steps or you can choose to print it online. Payment can be made online using your credit, debit cards or through online bank transfers. If you book tickets between Monday and Thursday you can get some discounts or will have lower fares than the premium charged during weekend rush. Usability is a major issue here. For example, it does not allow me to select the pickup points, nor does it gives me flexibility to specify my travel time preference upfront. I do not get a visual bus layout map to select seats. By and large I find it far behind other bus reservation sites in terms of features and functionality. However, a network comprising of 300 cities is still an encouraging sign but it would be help for the company to focus its energies in uplifting the web site from usability perspective to make it more user friendly. In this fiercely competitive marketplace the only way to get customers on your side is by delivering a world class service delivery experience offline as well as online. I hope the founders of customerneedz take these feedback positively and live up to its name which is truly to understand and fulfill customer's needs :) !!

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