Monday, July 7, 2008

rajtravels is a well known name in Indian Tours and Travel industry. Founded in 1976 this group has given a new dimension to the travel and tourism industry with its constantly evolving and innovative services. The latest contribution is the launch of It is a fully integrated portal offering reservation services around flights, hotels and buses. While the overall vision of the website appears to be moving into the direction of building a single one-stop solution for all your travel needs, but what caught my attention was the bus reservation service. It has presence in 16 states, covering 49 cities and operates a fleet of luxury coaches. The online reservation allows you to plan single or round trip journey. You can select a seat of your choice through the seat map functionality. Payment can be made online through credit or debit cards. Overall, it's a simple, easy to use web site. The overall process appears to be similar to other sites that I have covered in past. The only difference being that while and are intermediaries and offer you services from various travel agents while rajtravels is itself a service provider. An interesting strategy would be for it to grow its business in untapped territories by establishing alliances with various other operators with the use of its e-booking platform.

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