Thursday, July 31, 2008

India Online Photo Service - is another popular Indian online photo service portal. Founded in the year 2006 by four IITians, this portal offers its users the facility of placing orders for printing their photos or photo based products like mugs, calendars, mouse pads etc. You will be required to register with iTasveer before uploading photos and placing orders for prints. Upon registration you get 10 prints free of cost. While most of the features are quite similar to picsquare, it does offer some photo editing features like cropping. The overall navigation and usability of the web site is questionable though it is fast and easy for an average person to use. However, the overall flow from uploading photos to placing an order does not appear to be very well laid out. The site definitely requires a usability lift. On the whole, I did not find anything exclusive or different which caught my attention to highlight here. In a nut shell, it is an average online photo service web site in the growing online personalized photo products market. The company should try to build a USP for itself by innovating itself. Also, I feel that it can bring in some elements of web2.0 collaborative platform to make it more lively and interactive.

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